Your EVP will be your biggest competitive edge in 2026
Did you know that 75% of candidates now prioritise a company’s mission, vision, values and culture when considering a new role.
That’s based on research we commissioned from senior professionals across the UK — from managerial to C-suite level — within professional services— and it’s even more relevant as we head into 2026.
The UK job market remains fiercely competitive, shaped by AI-driven change, evolving hybrid expectations, and a new generation of professionals who want to align with businesses that have purpose.
Simply offering higher salaries isn’t enough to attract or keep exceptional talent.
For SME founders, PE-backed businesses, and HR leaders, the challenge is clear:
💥 Salary alone is no longer the lever that secures great talent.
💥 Culture, flexibility, and clear purpose are what keep people engaged and loyal.
What’s the the solution? 💡
A powerful Employee Value Proposition (EVP) — a clearly defined promise that reflects who you are, what you stand for, and how you support your people.
Businesses that get their EVP right in 2026 will:
✅ Standing out to purpose-driven candidates
✅ Build loyalty and reduce costly turnover
✅ Strengthen their employer brand and reputation in the market
At Beam Recruit, we believe every successful EVP starts by uncovering the heartbeat of your business — that unique blend of values, purpose and personality that makes people want to be part of your story.
📩 If you’d like to see our research or talk through how to refine your EVP and recruitment strategy for 2026, drop us an email at contact@beamrecruit.co.uk — or grab a coffee with our Director Kerry
Have you defined what makes your EVP stand out for 2026?
#EVP #EmployeeValueProposition #SMEs #PEBacked #HRStrategy
#RecruitmentPartner #TalentAttraction #Leadership #Culture
